Share on facebook
Share on twitter
Share on pinterest
Looking for the difference between marketing funnel and sales funnel? Look no further, this blog post has got you covered!
You’ve probably heard a lot about funnels: sales funnels, marketing funnels, and conversion funnels. All of them have grown in popularity in recent years as a result of the success of certain internet enterprises.
Many company owners set out to use different funnels to increase their income, but they don’t always know when to use which funnel. And it is a significant slip of the tongue.
This post will look at one of the most contentious topics: sales funnel vs marketing funnel, in order to help you grasp the concepts, distinguish between them, and pick which is best for your company.
“Sales funnel versus marketing funnel” is a complex subject that may be debated all day. However, it is vital to recognise that sales and marketing are similar in many respects. They should convey the same tale even if they aren’t the same object.
A marketing funnel boosts a product or service in order to get leads to purchase it. The sales funnel, on the other hand, works with the leads created by the marketing funnel and attempts to encourage them to purchase as often as feasible.
That may be the best way to wrap up the discussion of sales funnel versus marketing funnel.
Below are the key points that define a Marketing Funnel:
The sales funnel is the series of steps that someone must go through in order to become a customer of yours.
Let’s take a look at a traditional sales funnel.
People at the top of the sales funnel pass through your establishment. The next stage of the funnel is when a certain percentage of them opt to walk in.
A shopper notices a sale rack of T-shirts. He or she thumbs through the rack, and they’ve reached the funnel’s next stage. The consumer then chooses two t-shirts and proceeds to the checkout. They’ve reached the end of the process. If all goes according to plan, they complete the transaction and reach the bottom of the funnel.
Top-of-funnel, middle-of-funnel, and bottom-of-funnel are the three phases that dictate how we contact clients in a marketing funnel.
Every single individual who is interested in material about or from your brand joins the trip at the top of the funnel. At this phase, marketers’ goals are to raise brand recognition, distinguish themselves from cutthroat, and provide useful material without anticipating anything in return. Marketing offers a wealth of instructional material in the shape of blog posts, videos, podcasts, articles, and more.
The information gathered may solely consist of an anonymous user ID tracking encounters with your website or other locations. When an anonymous user submits a form and raises their hand to be contacted, they advance to the next level of the funnel.
Take into account that the aim at this stage is to convince your prospect that your product or service is superior to a competitor’s. You’re now debating what the issue is that they’re attempting to fix.
This might include case studies demonstrating your company’s best-of-breed status or an examination of technical requirements. Prospects in the middle of the funnel engage with material such as white papers, case studies, and reports, as well as gated content such as webinars and competitive intelligence. This step of the marketing funnel is actively engaged by the sales development representative (SDR), who takes the lead in communication.
All of the preceding phases’ nurturing comes to completion here. In order to close a contract, the sales professional now needs to have a lot of information about the prospect. This stage’s content contains free trials, client testimonials, demonstrations, and CTAs. The advantage of having leads reach this stage is that marketing now has the data to map out the buyer journey, determine what message attracts prospects’ interest, and even construct buyer personas to better target the ideal client.
In reality, the sales funnel is a component of the marketing funnel. Consider zooming down to the funnel’s bottom and further segmenting that area into actionable steps. Reps in the sales funnel are communicating with prospects who have shown an interest in learning more about purchasing the product.
The steps become more clear here, with each level requiring the transaction to qualify. The Sales force has structured their companies on the sales funnel and the particular steps required to advance a client to the next level. Every company’s sales funnel is segmented differently. They all, however, involve the following concepts: prospecting, appraisal, commitment, and closed-won/closed-lost.
To be deemed qualified at this step, a prospect must have indicated interest by filling out a form, downloading material, or submitting their contact information in some other manner.
This is when the sales team enters the picture and determines if the lead is a good match for the product.
Leads don’t stick around for long. Many marketing and sales KPIs stress the need of responding quickly when a lead enters a rep’s pipeline. If a large number of leads are dismissed at this point, there is a schism between marketing and sales.
A sales representative will have discussed fit with the client, including deal size, schedule, urgency, and if the product or service answers their issue.
The sales team’s engagement must be more regular and in-depth. Closed-won or closed-lost At this point, the lead either becomes a paying client or the sales staff closes the offer as lost. The prospect either picked a rival, postponed the project, or objected to the price. The lead may be re-added to the marketing funnel. If they decide to purchase, they will continue on to post-sales activities such as customer success and deployment.
And a prospect can only say no so many times before giving up. The marketing team’s objective is to qualify leads as much as possible before they enter the sales funnel, ensuring that their agents have the highest chance of success. To be effective, these teams must coordinate and agree on lead quality, what rationale is acceptable for rejection, address problems that leads repeatedly raise, and other aspects that are not as evident in the higher levels of the funnel.
Businesses nowadays have a variety of online and in-person strategies for increasing their consumer base and revenue. By appropriately employing its marketing and sales funnel, a firm may soar above the competition by being adaptable, devoted, and prepared to learn. Their efforts may result in an astounding number of interested visitors becoming dependable clients, which is the objective of every successful firm.
In its most basic form, marketing is the process of increasing potential consumers’ awareness of your company and brand. By converting those prospective consumers into real customers, sales converts that awareness into profit.
Sales are crucial because they affect the bottom line. The goal of marketing is to make a product known. It’s all about the bottom line – and producing results – at the end of the day.
Marketing should always be first. The goal of marketing is to make a product or service known. A marketing strategy is developed to understand more about market share, who your consumers are, and how to design strategic programmes to reach out to those demographics and educate them about your brand.